Versatile copywriter, delighting clients for over five years with crisp copy and tangible business results. Inquisitive and quick to get to the heart of a product, translating even the most technical of features into solid customer benefits.
A small, but innovative paint company struggling to increase market share in a field dominated by three major players. Hired to revamp existing copy in marketing materials. * Increased response rate to direct mail letter by 20% * Improved in-store brand recognition by 40% through slogan * Retained by client when sales doubled in one month
* Write advertising copy designed to effectively reach customers in the appropriate target markets to promote products and services. * Create engaging content for internet/web, publication, and broadcast media using creative concepts. * Research what aspects will make products and services more appealing to customers to maximize the number of sales.
Washington State University
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